Fiat chief plans to sell a combined 5.5 to 6 million vehicles by 2014.
By Luca Ciferri of AutoWeek
Dodge NitroClick to enlarge picture
The new five-year plan for Fiat is expected to continue selling the Dodge Nitro in Europe, but with a Fiat badge.
Alfa Romeo will play a key role in the U.S. market, Jeep will lead the charge in Russia, Chrysler cars will bolster the Lancia lineup in Europe and Dodge crossovers and SUVs will wear the Fiat badge in Europe. Those are key elements of Fiat S.p.A. CEO Sergio Marchionne's new five-year plan for the Italian automaker.
The plan won't be unveiled until April 21. But based on earlier announcements and conversations with industry watchers, we've been able to sketch out some likely key elements of the plan.
Marchionne already has promised that Fiat Group and Chrysler Group will sell a combined 5.5 million to 6 million vehicles by 2014. He says Chrysler, Dodge, Jeep and Ram will account for 2.8 million of the total. This means Fiat's seven brands (Abarth, Alfa Romeo, Ferrari, Fiat, Lancia, Maserati, Fiat Professional) will have to sell 2.7 million to 3.2 million units in 2014 to do their part.
Last year, Fiat Group sold 2.3 million units while Chrysler Group sold 1.3 million.
By Luca Ciferri of AutoWeek
Dodge NitroClick to enlarge picture
The new five-year plan for Fiat is expected to continue selling the Dodge Nitro in Europe, but with a Fiat badge.
Alfa Romeo will play a key role in the U.S. market, Jeep will lead the charge in Russia, Chrysler cars will bolster the Lancia lineup in Europe and Dodge crossovers and SUVs will wear the Fiat badge in Europe. Those are key elements of Fiat S.p.A. CEO Sergio Marchionne's new five-year plan for the Italian automaker.
The plan won't be unveiled until April 21. But based on earlier announcements and conversations with industry watchers, we've been able to sketch out some likely key elements of the plan.
Marchionne already has promised that Fiat Group and Chrysler Group will sell a combined 5.5 million to 6 million vehicles by 2014. He says Chrysler, Dodge, Jeep and Ram will account for 2.8 million of the total. This means Fiat's seven brands (Abarth, Alfa Romeo, Ferrari, Fiat, Lancia, Maserati, Fiat Professional) will have to sell 2.7 million to 3.2 million units in 2014 to do their part.
Last year, Fiat Group sold 2.3 million units while Chrysler Group sold 1.3 million.
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